A to B Tyres

A To B Tyres is a local Tyre mobile fitting company in Suffolk. We provide them with advertising support, SEO, Branding, Photography and Web Design.

Cover image

Thanks for checking out our portfolio piece on A to B Tyres through our new website.
Because of our new redesign, we're rewriting our portfolio pieces, releasing one each week via social media.

Keep in touch on our Instagram or Facebook to see when we release the full case study on the A to B Tyres site.

Projects - A to B Tyres

A To B Tyres is a local Tyre mobile fitting company in Suffolk. We provide them with advertising support, SEO, Branding, Photography and Web Design.

The Problem

A to B Tyres wanted to use technology to increase footfall and sales. We came in and offered to not only build there new website with a strong brand identity but also to largely improve their SEO, as there was too much competition for their new business online, meaning customers weren’t able to find them easily on Google in the search results.

The main reasons behind struggling SEO and a need to improve by using our services were: • Increased competition - more companies were opening up in the local area • Traditional ads were not working - Ads in local magazine and postal ads were not performing as well as they used to • Growth - They wanted to keep the business growing

Our Solution

The website was completed to an exemplary standard, the new website offered users a very clean website with machinery photography taken in-house which engages users to built a relationship with the brand before they decide to side with them for any tyre-related services. A massive selling point on the website that many other local companies are not offering was a tyre ordering system which allows the company to take tyre orders online at the convenience of the customer, which they could then get the ordered tyres fitted at there own home, at work or at the A to B Tyres office.

We crafted a 4-step plan to rejuvenate A to B Tyres search engine optimisation (SEO), we outlined to A to B Tyres what typical issues occur with businesses when SEO is failing, specifically, not appearing on the first 3 pages of Google is by far the biggest problem. The first real solution is to apply on-site and off-site SEO fixes.

The results

By the end of month one, we had already started to see results. Specifically on the listing on search, as key words were more accurately listed on Google. This meant more customers were actually finding the site and interacting on Google (hit the call button or the directions button). Month 3 had good measurable results as the marketing campaign continued.

We ended up running 3 ads over 18 months, which in turn received 193% ROI from sales, and 2.4x better reach, overall, A to B Tyres has definitely grown thanks to a more dominate online presence.